15. Roadmap

Phase 1: The Ignition Launching 8 product lines during the initial 3 months, WenGoods starts its exciting journey in the US market. We'll be delivering our products straight to your doorstep through our marketplace and Amazon, embodying the Direct to Consumer (DTC) model from the outset.

Phase 2: The Expansion Our first 18 months post-launch, we plan to release over 16 bespoke product lines. Each of these lines will represent a selected community from the web3 space or the most successful ones could have more product lines. Our talented blockchain data analytics team will meticulously tailor the sizes, shapes, tastes, and other elements to cater to consumer preferences. We foresee the web3 ecosystem as the driving force propelling our project to global heights. During this phase, even as newcomers, we're setting our sights on geographic expansion into major markets such as Australia & NZ, UK, Germany, India, China, Hong Kong, Mexico, Brazil, and others.

Phase 3: The Acceleration Within 24 to 30 months in the market, WenGoods plans to continue launching new products while bolstering our existing ones with strategic global market penetrations. We aim to broaden our distribution channels to reach every corner of the world. Following our plans, we'll have significant operational scale to sell through mass retail channels like Walmart, Costco, and others after the first year. Forming strategic partnerships with web2 companies will be crucial to our rapid scaling plans. These collaborations will range from distribution to opening our marketplace to other companies, helping them to penetrate the web3 market. We are also considering ways to diversify our revenue streams by providing a platform for other companies seeking to enter the web3 space, leveraging our unique loyalty model and marketplace.

Phase 4: The Transformation Envision the first three years of WenGoods as a rocket aiming for the moon, marked by significant milestone achievements. We intend to move swiftly, capturing a substantial portion of our target market. As we enter this consolidation phase, we expect to revolutionize the CPG market and reshape consumer habits. Our penetration into selected regions and product categories will be a game-changer, influencing shifts in consumer behavior. Anticipated milestones after 3 to 5 years of market positioning include

• 30+ product lines

• $500M+ in revenue as upside (100-200M target)

• Expansion to 10+ countries

• 10M+ consumers converted from traditional CPG to our innovative CPG 3.0 model

Phase 5: The Revolution Over three groundbreaking years, WenGoods has been relentlessly redefining the boundaries of the CPG industry, amalgamating cutting-edge web3 technologies with innovative marketing strategies. Our unwavering dedication to innovation has disrupted the traditional CPG landscape, laying a robust foundation for a future full of possibilities. As pioneers, we're proud to have inspired a new generation of web2 companies eager to learn from our journey and join us in this transformation. These progressive businesses recognize the value of adopting web3 principles to enhance their offerings, empower their consumers, and contribute to a more decentralized and equitable marketplace. The traditional CPG landscape is undergoing a metamorphosis, and we are honored to be at the forefront of this change. We envision a world where technology and creativity coalesce seamlessly, unlocking unexplored potential, and fostering a cooperative ecosystem beneficial for all stakeholders.